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fcuk europe


fcuk europe
Photo Information
Copyright: Swiatek Wojtkowiak (nygus) Silver Note Writer [C: 4 W: 0 N: 12] (383)
Genre: People
Medium: Color
Date Taken: 2005-10
Categories: Daily Life
Photo Version: Original Version
Date Submitted: 2006-03-15 3:28
Viewed: 2861
Points: 2
[Note Guidelines] Photographer's Note
The consumerism is eating Europe like a cancer. Even counterculture slang or strong, swear words are used by corporate propaganda to create imaginary lifestyles and widely desired cool image that one needs to build by buying expensive new items. This material greed is spreading equally strong on the edges of mainstream culture, on the borders of rich, saturated with consumer goods society, in slums populated by underprivileged and in homeland countries of new immigrants who envy our wealth and try to combine idealized lifestyle presented by western pop culture with their own traditions that have grown in very different way for centuries
FCUK means French Connection UK and is clothes brand especially popular in United Kingdom, a country with liberal politics related to immigration and full of ethnic communities that do not assimilate, sometimes living for years without even learning English language.

A play with advertising convention

Check out my site : www.nygus.info

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Critiques [Translate]

Swiatek,
I have lived in England for 7 years now, and even though I must agree with what you have written, I would also like to point out that it is not just europe who are falling slave to consumerism. I grew up in South Africa, and regularly go back to visit family, and the same thing is happening over there, except there the gap between rich and poor is so much bigger than here in England.
You have however inspired me to post a shot I took a while ago, of a rusty FCUK deoderant can in a countryside field. I was thinking along the same lines as you when I took that shot.
Well done on this shot though. One photo can say so much more than a thousand words...

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